However, Gendreau declined to suggest that the company would be strictly committed to making products made from 100 percent recycled materials. “I don’t think it has to be. It’s not always cost or carbon efficient, and materials are limited. Instead, what we do is do a life cycle assessment of our products – so durability is important. If my A product that can be on the road for 10 or 20 years makes a strong carbon statement,” he added.
Gendreau stressed that the real question to consider on the topic of sustainability is whether a product helps a company reduce carbon emissions in a life cycle assessment. “It’s more than just making some arbitrary claims that we’re going to be 100 percent recycled. I think a lot of companies are trying to make these really bold claims, but they haven’t really assessed the whole story,” he said.
The company’s long-term commitment to sustainable practices is also what prompted them to launch a luggage trade-in campaign 15 years ago, which encouraged consumers to trade in old bags of any brand and size at Samsonite discounts at all Samsonite retail stores. In Singapore, the company will donate an additional S$10 to the World Wide Fund for Nature (WWF) for the Nature Plastic Free Initiative. The event runs from March 17th to April 30th.
As for the future of travel, the American, who has flown every two weeks for the past six months, remains optimistic, “I’m 100% confident that travel will be stronger because usually when you miss something, you realize you How much to appreciate it,” he said, “travel is an inherent part of life.”