At Google’s I/O developer conference, the company unveiled a new tool that will give users more control and visibility into how their ads are personalized across Google’s apps and sites later this year , including Google Search, YouTube, and Find Feeds in Google Apps.
With a new three-dot menu that will appear on all ads on different sites, users will be able to interact with ads in a variety of ways. They will be able to like or share it, block it or report it, see who paid for it, and find out why they were targeted by it.
If users do not want to see such ads, they can use the embedded tool in this menu or visit the new “My Ad Center” center to inform Google of this preference. To enter the hub, users simply click on the “Customize more ads you see” menu option for a new experience.
Within the new “My Ads Center” hub, users will be able to learn more about how ads are personalized and control how their data is used, Google said. It is specifically designed to process ads that appear on Google-owned and operated sites such as Search, YouTube, and Discover, but does not extend to the Google Display Network.
On the hub’s home screen, users will be able to toggle ads on or off in various categories — like fitness, vacation rentals, skincare, and more — by clicking on the plus and minus buttons for various categories. For example, if you want to see fewer beauty ads, you can just click to remove them from your lineup.
You can also browse the screens that show your favorite brands and click to add or remove them from your personalized ad collection.
Another screen allows users to restrict ads on more sensitive topics, such as those about alcohol, gambling, and Expansion through April, dating, pregnancy, parenting and weight loss. These types of ads may be popular with some users, but may be harmful to others.
For example, if someone is trying to conceive, they may not want to see any pregnancy or parenting related ads. Previously, Google allowed users to adjust these advertising preferences in the “Ads Settings” section of their Google Account dashboard. But now these toggles have been merged into the new My Ad Center tool.
Most notably, the new My Ad Center hub includes a large button at the top of the screen that gives users the option to turn off personalized ads entirely.
But Google believes most users won’t take more extreme steps.
“We believe that personalized advertising is valuable and useful — just like personalized movie recommendations, personalized news recommendations, personalized business recommendations,” said David Temkin, director of privacy and trust for Google Ads.
He also explained that, for the first time, this feature gives users control over what ads they see, not just sensitive ads, and makes the process easy to navigate.
Of course, the tool follows a series of changes affecting the advertising industry.Google The idea of the theme was introduced earlier this year, a way for browsers to understand the interests of users as they move around the web. The system was introduced following complaints from EU antitrust regulators that Google plans to use a different method to deprecate cookies, an approach they say will bolster Google’s market power. With topics, Google categorizes the sites users visit by categorizing them as one of 300 topics. The theme-based system began testing in March along with other related privacy tools.
As part of these trials, Google has said it will provide tools Users can delete interests assigned to them through this topic-based monitoring of browsing activity. This new My Ad Center tool combines Google’s existing tools to more specifically customize the types of ads you show.
My Ad Center Hub is still in development, so the preview available today at Google I/O may change now and when the product goes on sale to the public later this year.