She had asked to be called by her last name to avoid being recognized, which she found ridiculous. “By today’s standards, I don’t think she’s done anything unreasonable or morally depraved. Instead, I think she’s doing something that can help everyone,” she said. Long Fei’s account was finally restored in June.
Live streaming emerged in China in 2016 and has since become one of the most popular pastimes in China. 635 million viewers per year. Top streamers have huge audiences in e-commerce, music, games and comedy, and they make huge sums from millions of loyal fans. As a result, they tend to have as much influence as A-listers.
But many streamers, such as lawyer Long Fei, are grappling with the Chinese government’s growing willingness to speak out on acceptable content. new policy document, Online Streaming Code of ConductReleased on June 22 by China’s top cultural authority, it aims to guide streamers on what to expect from them. Managed to operate under the radar in recent years, streamers are now facing the full force of China’s censorship machine.
The Code of Conduct lists 31 categories of content that should not appear in online videos, ranging from violence and self-harm to more obscure concepts such as religious teachings and showing off wealth.The guide also includes rules on how streaming looks and bans Joke with deepfakes About China’s leadership.
“I think it’s an attempt to integrate upwards, to cover the entire country, all online platforms, and any type of online anchor,” said Jingyi Gu, a doctoral student studying Chinese anchors at the University of Illinois at Urbana-Champaign. It replaces previously fragmented or provincial regulations, and it complements other regulations governing platforms and marketing companies. “[This one] Just like actors, think of online streaming as a separate profession,” Gu said.
It is clear that the Chinese government is taming an industry too powerful to ignore.In the past year, some of China’s top streamers fall from their thrones After being fined for tax evasion or sparking scrutiny around political events. But by putting the restrictions on paper, the code of conduct is paving the way for further interventions in the future.
“The End of the Universe”
There is a popular saying in China now: “Tianya is selling things live”. It makes a mockery of the fact that today, professionals from all walks of life—lawyer, teacher, celebrity– Seems to have become a money-making streamer with QVC-style product demos.
“Americans and Europeans certainly don’t think livestreaming is a mainstream channel for shopping, and maybe not even a mainstream entertainment channel, but in China, it’s already very popular,” Gu said.