Ecommerce Marketing Automation Platform Clavio Documents show that it has received $100 million in strategic investment from Shopify archive with the SEC.The disclosure coincides with announcement Klaviyo and Shopify will strengthen their existing partnership by making Klaviyo a featured email product in Shopify’s premium merchant program, Shopify Plus, while giving Klaviyo early access to Shopify features in development.
“We’ve been working closely with Shopify for years, and this is a great next step,” Klaviyo CEO Andrew Bialecki told TechCrunch via email. “I’ve talked to their product team and CEO many times – they’re a huge believer in our mission of empowering creators, and they have a lot of respect for the products we build and our customer-first, product-led culture. Shopify is where we grow key, and a great team to work with, and we’re excited that this will help us help more of their customers faster.”
Boston-based Klaviyo was founded in 2012, TechCrunch Have Alien Widely — Integrate with existing platforms (e.g. Octane AI, Recharge) to automate email and text messaging to customers. Using Klaviyo, businesses can leverage a range of templates and predictive analytics tools to set up triggers for messages about abandoned carts, product recommendations, and more.
There is no shortage of competition in the marketing automation technology space (see Sunderland, Sendin Blueand kind to name a few). But Klaviyo itself has performed incredibly well, attracting more than 100,000 paying customers, including Unilever, Dermalogica, Solo Stove and Citizen Watches.
Klaviyo, which has more than 1,000 employees, has raised about $775 million to date.As of May 2021, the startup is Pay attention to Investors including Sands Capital, Counterpoint Global, Accel and Summit Partners invested $9.5 billion.
For Shopify, Klaviyo is the latest in a series of investments and acquisitions aimed at expanding the reach of the e-commerce platform. Shopify in May sold out Shipping logistics startup Deliverr has spent $2.1 billion — the largest acquisition in Shopify’s history — to launch an “end-to-end” logistics platform for merchants.Just this week, Shopify invested in Single, a music and video app used by many businesses on Shopify, with equity pledged in Content Management System Developers are sane.
In terms of their focus, Shopify’s investments over the past year have leaned toward referrals and marketing technology.In September of last year, Shopify invested capital and partnered with Four Treasures, which provides consumer sellers with marketing tools and products. The e-commerce giant recently poured money into Crossing Minds, a startup that offers a platform that offers “personalized experiences” ostensibly without the use of personal data.
Of course, Shopify is under pressure to better handle what could be a prolonged recession. last month, company Layoff 10% of staff – about 1,000 employees – what CEO and founder Tobi Lütke described as a “necessary” move in response to users withdrawing online orders and reinstating old ones shopping habits. The company reported a net loss of $1.2 billion in the second quarter of 2022 and warned shareholders on a conference call last week that inflation is expected to affect earnings for the rest of the year.