According to from Business Insider. The new platform allows influencers to host live broadcasts, earn revenue and engage with viewers. The company has reportedly paid influencers between $200 and $3,000 to use the platform for 30 minutes. Super entered development at the end of 2020 and is currently being built by Meta’s new product experimentation team.
“Super is a small standalone experiment built from a New Product Experiment (NPE) and is currently being tested with a small group of creators,” a Meta spokesperson told TechCrunch in an email.
Business Insider reports that Meta recently contacted multiple creators asking them to try out new projects. The platform, which appears to have similar functionality to Twitch, is currently being tested with fewer than 100 creators, including tech influencer Andru Edwards and TikTok star Vienna Skye.
The platform currently operates on a tiered system, with viewers paying to access features included in the stream. Viewers can also leave tips for streamers. The report shows that creators pocket 100% of tips and revenue.
“Right now, it’s just the web,” a Meta spokesperson told Business Insider. “They’ve been quietly testing for about two years. The ultimate goal [of NPE projects] Eventually the next independent project will be created, which may become part of the Meta family of products. “
Meta’s early testing of Super comes as the company recently announced that Facebook will be shutting down its live shopping feature on October 1 to shift its focus to Reels.Live video shopping went public on Facebook two years ago, following a series of smaller trials and beta testing.Live-streaming shopping platform could end up being a big revenue generator for Facebook due to sales fees Apply at checkout.
Live shopping is growing in popularity in Asia, especially in China.However, since Facebook and Tik Tok Both have abandoned their live-streaming shopping plans, but outside Asia, general consumer awareness and adoption of live-streamed video shopping still appears to be low.
However, early testing of Super suggests that Meta sees a market for livestreaming platforms for influencers and creators. Meta is still in early beta testing of the platform and may be adjusted based on feedback from creators.