The process of finding candidates often requires a lot of tedious manual work from recruiters, such as sending versions of the same email over and over.That is kura was created. Not only can the platform automate tasks like sending introductory messages, but it can also spot promising leads from first-level contacts within an organization’s existing employee base.
Kula announced today that it has raised a $12 million seed round co-led by Sequoia Capital India and Square Peg Capital, with participation from returning investors Venture Highway and Together Fund.
The new funding comes less than six months from Kula’s pre-seed and raised $15 million ahead of its public offering. It will be used to expand its R&D, product and go-to-market teams in the US, Singapore and India.
Before co-founding Kula, CEO Achuthanand Ravi worked as a recruiter at tech companies such as Stripe, Uber and Freshworks. During that time, he saw marketing and sales teams acquire increasingly sophisticated technology tools, but the hiring process remained more or less the same.
Kula helps solve this problem by integrating with tools commonly used by recruiters, including LinkedIn, Github, Gmail, and Applicant Tracking Systems (ATS), as well as automating workflows. For example, it can send introductory messages to promising prospects via email, LinkedIn Tweets, and InMail. A feature called Kula’s Circle consolidates all employee networks into one dashboard, helping recruiters identify potential candidates from all employees’ first-level relationships. Kula also includes analytics to help recruiters more accurately predict and measure their talent pipeline.
Kula is currently in pre-acquisition with alpha customers and is monetizing sales to enterprises through its US-focused go-to-market strategy. In particular, it targets SMBs and mid-market organizations with fewer than 1,000 employees, which Ravi says are underserved.
Ravi sees Gem.com, HireEz and Beamery as Kula’s closest competitors. But Gem.com only offers an automatic contact service as a product, and doesn’t have a recommended workflow feature like Kula’s Circle. The only channel HireEZ uses to connect with candidates is email, but Kula’s platform can also automate InMail on LinkedIns, a great source of potential candidates. Meanwhile, Beamery sees outbound recruiting workflows as only a small part of the platform, Ravi said.
Piruze Sabuncu, a partner at Square Peg Capital, said in a statement that recruiting is an absolute priority for companies of all sizes, industries and geographies, and remains an underserved business function. Kula’s founding team brings an unparalleled combination of deep recruiting experience and exceptional engineering talent – enabling them to deeply understand the problem and build a solution that fits the organization they serve. “