If you have powerful traction slides, your pitch deck doesn’t matter anymore
This is a common Accepted wisdom, you need 10 to 20 slides to tell your startup story. However, many founders don’t seem to realize that not all slides are the same. Some slides are heavier than others – three of them are absolutely critical. Today, I’ll take you through why these three slides are so important.
The way to use this article is to consider what attributes you have in your startup to help organize your pitch. For example, number one on this list is traction. If you have amazing traction, that might be the first slide on your deck.If your traction is flat (ie, not growing, or even shrinking), poor or non-existent – maybe don’t stress this Instead, think about how else you could tell your story.
1 — Traction is King
up and right. This makes sense. Up and left will be time travel, and if you can do that, you’ll have a more valuable company than you can imagine.
Your traction slide is your trump card, by a considerable margin. If you show great income and rapid growth, all other sins are forgiven.
It doesn’t matter if you have an inexperienced team, a bad product or a dubious market. If you can show that you have money coming in and growing at 9% or more per week, you’ll raise money.
There is a hierarchy in terms of which type of traction helps:
- profit. If you’re cash-rich and growing fast, you probably don’t even need venture capital — but if raising cash can help you grow faster, you’re in a great position.
- ARR. If your annual recurring income is growing rapidly, you’re in luck. Recurring revenue and SaaS dynamics mean you’re doing something.
- active user. It’s still an impressive feat if you have exponentially growing numbers of users but don’t necessarily know how to monetize them. If you can show that you can build a large, sticky audience, you might find a way to make money.
- register. If you see a big increase in signups for your product or service, but they aren’t generating revenue or persisting, that’s still valuable — although your traction slideshow should be tied with a solid “How is this going to make money?” ” Swipe.