Telegram cuts monthly subscription fees on its premium plan in India by more than half A few months after launching the product Because it’s trying to monetize a massive user base in one of its biggest markets.
In a message to users in India on Saturday, Telegram said it would offer the subscription service at a discounted price in the country. A monthly subscription now costs INR 179 ($2.2), down from INR 469 ($5.74) previously. A monthly subscription to the app, called Telegram Premium, costs between $4.99 and $6 in all other markets.
Users who haven’t received the message will also see the new price in the settings section of the app, they said, which TechCrunch has independently verified.
India is one of Telegram’s largest markets. The messaging app has more than 120 million monthly active users in the country, according to analytics firm data.ai. (An industry executive shared the figures with TechCrunch.) That figure makes the app the second most popular of its kind in the country, behind WhatsApp, which has been chasing billion users in the South Asian market.
Telegram, which claims to have amassed more than 700 million monthly active users globally, launched an optional subscription service in June, a move it hopes will improve its finances and continue to support the free tier. Premium customers get a wide range of additional features, such as the ability to track up to 1,000 channels, send larger files (4GB) and faster download speeds.
The Dubai-based company joins the list of global tech companies offering services in India at a lower cost. Apple’s Music app costs $1.20 in the country for a personal monthly plan, while Netflix’s offerings start as low as $1.83 in the country.