People around the world are more hopeful about travel in 2023 than in 2022, and despite some current global turmoil, more than 72% believe travel will always be worthwhile. The mood is shifting from one of cautious optimism to one of courageous flexibility. Unlike 2022, when travel returned home triumphantly, 2023 will be a year of turmoil and creative rethinking of travel. Everyone will try to strike the perfect balance of contradictory circumstances, so nothing is impossible and everything will be on the menu.
Leading digital travel company Booking.com conducted extensive research with more than 24,000 travelers from 32 countries and territories, including India, to understand how travel will be reimagined in 2023, resulting in seven developments in travel predict.
In a time of general unrest amid war, increasing social polarization, rising inflation and pressing issues, people find themselves in a multifaceted tug of war trying to balance what is important to them with the demands of everyday life. Everything that changes continues to fundamentally change the world. This sentiment is reflected in travel forecasts for 2023, showing that traveler demand is shifting in many different directions to keep pace with the times.
- Preparers of Paradise: By 2023, going off the grid will be more popular than ever. Get a camouflaged house, campfire food and a compass at the ready. To get away from reality, switch off and experience the necessities, 64% of Indian travelers want a more ‘back to basics’ feel to their travel experience. These travelers have been looking for “off-grid” style vacations. 73% of Indian travelers are also eager to use travel to improve their survivability in 2023. of urban travelers and hotels offering advice to Indian tourists on how to become more self-sufficient. While “off grid” doesn’t necessarily mean it’s going to be tough in 2023. There’s a common misconception that this The word implies generosity. However, there is a strong desire to combine the two, with 65% of Indian travelers only considering traveling “off the grid” if it can be in a more luxurious hotel. It is often believed that this requires giving up comfort (67% of Indian travelers believe this).
2. Virtual navigator: With 70% of Indian travelers saying they will use virtual reality to inform their travel decisions within the next year, travel will enter the growing 3D virtual world Metaverse in 2023. Metaverse will be more than a “try before you buy” experience as 61% of Indians aspire to travel in virtual reality for a few days; it will educate people and provide a gateway to endless adventure. After being able to see them in the virtual reality of Metaverse through their online avatars, travelers feel more daring in their real-world travel decisions. Even if the Metaverse offers new travel experiences in the coming year, consumers will still buy tickets for their next vacation.
3. Joy in the discomfort zone: Enjoy uncomfortable surroundings: Whether it’s pent-up energy or a fresh start, the world is ready to plunge headlong into other cultures and novel experiences. By 2023, 71% of Indian travelers want to experience a complete culture shock, whether it’s visiting a place with a completely different cultural experience and language (63%), or visiting a lesser-known place with undiscovered jewels (27%). Forget traditional favourites; by 2023, Indian tourists will be seeking out-of-the-ordinary holidays that will surprise, amaze and excite them. Professional experience will increase, prompting people to push their travel adventures to the limit. 96% of Indian travelers look forward to traveling ‘out of their comfort zone’ and challenging their boundaries. Unsurprisingly, the “culture shock” Indian traveler also likes to test caution; in fact, 46% of them plan to buy a one-way ticket in 2023 and go anywhere based on their instincts.
4. Beautify the good old days: In the longing for escape, people aim to create travel memories that transport them to a simpler time. By 2023, 95% of travelers say they want to take a trip that will give them a chance to relive the glory days. There’s a longing to lose touch with the pre-digital romanticism, even among millennials and Gen Zs who weren’t alive in that era. 28% of Indian travelers seek experiences that evoke (false) emotional memories of days gone by, such as visiting locations or attractions from iconic retro movies, or opting for the bus as their primary mode of transportation to emulate the spirit of school trips . Travelers are no longer sacrificing gaming for rest and relaxation, with 76% of Indians seeking the thrill of theme parks and letting their imaginations run wild with activities like escape rooms, treasure hunts and building forts out of giant blocks. In 2023, ‘family reunion’ multigenerational travel will be the most popular type of travel, with millennial travelers being the first to book accommodations with emerging era themes, taking them back to a time they hold dear.
5. Pilgrimage of peace and joy: By 2023, travel promises to push the boundaries of “body, mind and soul” wellness to find peace and pleasure in fully immersive and uninhibited ways, including unconventional ways to experience joy. 70% of Indian tourists seek to refocus through meditation and mindfulness retreats, while 63% seek quiet retreats and 59% yearn for a break to focus on mental health, transformative wellness, or help Life milestones like menopause or pregnancy.
Alternative medicines such as cannabis or plant hallucinogens such as ayahuasca or mushrooms will be more widely available to individuals seeking enhanced spiritual experiences to energize the soul, with 64% of travelers eager to enjoy this experimental Health experience.
6. Escape from day job to big company: Employees are more eager to protect vacation time for total escapism, a major change from the work-anywhere policies that are now almost as popular as annual leave. By 2023, 75% of Indians want to work completely unrestricted during their vacations, and while 64% don’t want to work while away, they could consider reporting for work during company leave or travel. Therefore, business travel will resume in 2023.
By 2023, destination business vacations will become more popular, with an emphasis on nurturing relationships and corporate entertainment rather than work. In fact, 69% of the Indian workforce would like to see their employer spend on company trips or retreats using a shift to a remote/hybrid work model. 68% of the Indian workforce expects their employer to plan a ‘real-life’ work trip that brings people together. Businesses will benefit as 76% of Indians believe travel will motivate them to be more productive.
7. Splurge on savings: Travel will remain a top priority for Indian travelers in 2023, but they will think more carefully about how to get the most out of their travel budget and what’s most important. While investing in travel remains the top priority for 69% of Indian travelers, frugality is paramount, with over 75% of Indians continuing to prioritize travel while seeking more money.
Budget-conscious itinerary planning will reach its peak in 2023, when travelers will prioritize value for money by taking advantage of discounts and loyalty programs, using deals and offers, and traveling at times that are strategically advantageous. In 69% of cases, Indians would consider longer routes or off-season routes to save money, while 72% would plan their trips more in advance to get better prices. 71% said booking one or two longer vacations rather than multiple shorter vacations was the best use of their money.
In this context, the willingness of Indian tourists to spend more and even splurge on the part of their holiday that is most important to them is also striking. 70% admit they spend more on their vacations to make up for the fact that they haven’t been traveling much lately, while 67% say they spend extravagantly to make the most of their vacations and make sure every day An experience is worth it.
Santosh Kumar, Country Manager for India, Sri Lanka, Maldives and Indonesia at Booking.com, commented: “Years of the pandemic have given us an opportunity to recall and acknowledge that travel should never be taken for granted. Our 2023 Travel Forecast study shows that people expect travel to be a A way to seek out moments of unapologetic happiness and escapism to offset the heavy reality of our newsfeed. At Booking.com, our goal will continue to be to Personalized and connected ways to seek their unique travel bliss.”
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