19day Annual Project Roadblock reminds vacationers and partygoers to ride home safely
New York, December 21, 2022 /PRNewswire/ — The Television Advertising Bureau (TVB), in partnership with the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) and the Advertising Council’s “Drunk Driving is Drunk Driving” PSA campaign, today announced the 19thday yearly Project Obstacles Initiative, where local radio and television stations donate ad airtime to improve road safety during the festival.
Drunk driving is a serious public safety problem, and it’s on the rise. From 2019 to 2020, deaths in drunk driving accidents increased 14.3 percent (from 10,196 to 11,654), according to the latest NHTSA data.Additionally, drunk-driving fatalities involving at least one driver account for 30 percent of all traffic fatalities in United States This year.
For nearly 20 years, local radio stations have participated in the Barricades Project by airing the Prevent Buzzer Driving PSA over a six-day period December 26-31special promotion 10 p.m. New Year’s Eve local time.
Last year’s Project Roadblock garnered nearly 125 local corporate sponsors for the Project Roadblock PSA.Since Project Roadblock launched in 2004, television stations across the country have donated more than $153 million Media value to support this work. 2022 has seen a strong commitment from TV stations. Stations across the states have pledged their support for Project Roadblock earlier than in previous years, demonstrating the industry’s commitment to this life-saving campaign.
“Local broadcasters’ annual commitment to Project Roadblock is an extension of their mission to provide critical information to the community every day,” said Steve Lanzano, President and Chief Executive Officer of TVB. “This is the 19th year that stations will be sharing anti-buzzer driving messages over the festive season. With record-breaking registrations, it’s clear the broadcaster is committed to raising awareness of the dangers of poor driving.”
The PSA’s closing tagline is “Driving with a buzz is Drunk Driving,” reminding drivers to drive soberly, not drunk. All PSA distribution and delivery will be donated by Extreme Reach, a global leader in creative logistics and omni-channel event activation.
“With drunk driving deaths on the rise, we want to do everything we can to make sure people come home safe this holiday season,” said Michelle Hillman, Ad Council Chief Campaign Development Officer. “Thank you to all the broadcasters who have made Project Roadblock such a success over the past few years and we look forward to your support again this year.”
For more information on Project Roadblocks, visit tvb.org/projectroadblockand follow the event online on Facebook and Twitter using the hashtag #ProjectRoadblock.
The Ad Council brings together the most creative minds in advertising and media to address the most worthy causes. its innovative, gratuitous Social good campaign to raise awareness. They inspire action. They save lives.To learn more, please visit AdCouncil.org websitefollow the Ad Council community Facebook with Twitterand in youtube.
wireless tv is the not-for-profit trade association representing the local U.S. broadcast television industry, including linear and digital platforms. Its members include US television stations, television broadcast groups, advertising sales representatives, syndicates, international broadcasters and associate members. TVB actively promotes local media marketing solutions to the advertising community and works to develop advertising revenue for the medium’s multiple platforms including live, online and mobile. TVB offers a variety of tools and resources, including its website, to support its members and help advertisers make the most of local advertising dollars.
Source Advertising Council